Biodiversity credit markets are new and unfamiliar to most of us, and misconceptions abound. Because carbon credit markets have attracted so much attention - good, bad, and ugly, there is a (mostly) false impression that carbon markets are, or should be the single model for a biodiversity market, and that couldn’t be farther from the truth. I spoke recently as part of an excellent series on biodiversity credits hosted by the Environmental Leadership Training Initiative, and below I’ve adapted my comments from that event to address some of the myths and doubts often posed by both advocates and skeptics. If others come to mind, go ahead and throw them in the comments below.